Finalists will receive one of four awards. Not all categories are guaranteed to have winners.
GOLD, SILVER, BRONZE
Medals can be awarded across all disciplines. These winners will be announced on June 9 and 10, 2021 as well as published in the online archives.
MERIT
Merits can be awarded across all disciplines. These winners will be published in the online archives.
NOTE: All Finalists are subject to verification of the authenticity of the work prior to being awarded.
Introduced in 2018, the CMO Pencil is a special accolade given to one marketer who has proven savvy and confident enough to champion a creative concept through from ideation to reality to success. The winning entry is selected from the highest-scoring submissions in The One Show disciplines and is judged by a collection of highly respected CMOs, brand managers and other marketers, all of whom understand their integral role in creating compelling and effective advertising.
The Fusion Pencil recognizes work that demonstrates that issues of Diversity, Equity & Inclusion, in any way those might manifest in the specific market for which the work is made, have been seriously considered, addressed, and implemented in the work. It will be awarded to work that both meets The One Show's standards for creative excellence and execution, as well as incorporates underrepresented groups — women and other marginalized genders, racial or ethnic groups, LGBTQ+, and people with cognitive or physical differences — into both the content of the work and makeup of the team who created it.
The SDG Pencil rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs).
The Green Pencil recognizes work which made a significant environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
The Penta Pencil recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas, and the clients who trust them. It will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more years.
The One Show Rankings provides a cumulative list of companies and individuals based on points earned from their winning entries.
For 2021, the rankings will be determined based on the point values listed on this chart:
AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
CMO Pencil
Fusion Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
VALUE
15
7
3
1
15
15
15
15
45
45
90
COMPANY RANKINGS
MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one highest award in that discipline will be counted towards 'Of the Year' awards.
AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.
AGENCY OF THE YEAR
The Agency of the Year Award is given to the Agency that garners the most points overall for winning entries (Pencils, Merits and Special Awards), allocated per the chart above. When multiple companies are credited for the creation of a work, points are divided equally among the companies listed under the following credit fields only:
Agency (primary or secondary)
Design Firm (primary or secondary)
Digital Agency (primary or secondary)
PR / Marketing (primary or secondary)
INDEPENDENT AGENCY OF THE YEAR
The Independent Agency of the Year Award is given to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits and Special Awards), allocated per the chart above. When multiple companies are credited for the creation of a work, points are divided equally among the companies listed under the following credit fields only:
Agency (primary or secondary)
Design Firm (primary or secondary)
Digital Agency (primary or secondary)
PR / Marketing (primary or secondary)
INTERNAL / IN-HOUSE AGENCY OF THE YEAR
The Internal / In-House Agency of the Year Award is given to an Internal / In-House Agency that garners the most points overall for winning entries (Pencils, Merits and Special Awards), allocated per the chart above. When multiple companies are credited for the creation of a work, points are divided equally among the companies listed under the following credit fields only:
Internal / In-House Agency (primary or secondary)
PRODUCTION COMPANY OF THE YEAR
The Production Company of the Year Award is given to the Production Company* that garners the most points overall for winning entries (Pencils, Merits and Special Awards), allocated per the chart above. Points are awarded to each of the companies listed under the following credit fields only:
Production Company (primary or secondary)
Post Production Company (primary or secondary)
Music / Sound Production Company (primary or secondary)
*NOTE: Production houses within advertising agencies are not eligible for this award.
NETWORK OF THE YEAR
The Network of the Year Award is given to the Network whose agencies have garnered the most points overall for winning entries (Pencils, Merits and Special Awards), allocated per the chart above. Agencies must identify the Network they are part of when they submit their entries.
CREATIVE HOLDING COMPANY OF THE YEAR
The Creative Holding Company of the Year Award is given to the Holding Company whose Agency Networks have garnered the most points overall for winning entries (Pencils, Merits and Special Awards), allocated per the chart above. Agencies must identify the Holding Company they are part of when they submit their entries.
CLIENT / BRAND RANKINGS
CLIENT / BRAND OF THE YEAR
The Client / Brand of the Year Award is given to the Client / Brand whose agencies have garnered the most points overall for winning entries (Pencils, Merits and Special Awards), allocated per the chart above.
CREATIVE RANKINGS
Individuals are ranked within each specific creative title as well as a full list of all individuals, regardless of title. Please note that if an individual is credited with a "custom title" they will not be ranked.
GLOBAL RANKINGS
Creatives and Companies achieve a One Club Global Ranking with their combined One Show and ADC Awards rankings points.
REGIONAL RANKINGS
Global Regions are ranked from the cumulative points earned by the individual countries represented on winning entries. Countries are grouped into the following regions:
ASIA PACIFIC Afghanistan, American Samoa, Australia, Bangladesh, Bhutan, British Indian Ocean Territory, Brunei, Cambodia, China, Christmas Island, Cocos (Keeling) Islands, Cook Islands, East Timor, Fiji, French Polynesia, Guam, India, Indonesia, Japan, Kiribati, Laos, Macau, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Niue, Norfolk Island, Northern Mariana Islands, Pakistan, Palau, Papua New Guinea, Philippines, Pitcairn, Samoa, Singapore, Solomon Islands, South Korea, Sri Lanka, Taiwan, Thailand, Tokelau, Tonga, Tuvalu, Vanuatu, Vietnam, Wallis and Futuna Islands
EUROPE Aland Islands, Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Gibraltar, Greece, Greenland, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Israel, Italy, Jersey, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Svalbard and Jan Mayen Islands, Sweden, Switzerland, Ukraine, United Kingdom, Vatican City
LATIN AMERICA Anguilla, Antigua and Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands (Islas Malvinas), French Guiana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (U.S.)
MIDDLE EAST & AFRICA Algeria, Angola, Bahrain, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Cote D'Ivoire (Ivory Coast), Democratic Republic of the Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Iraq, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Lebanon, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Oman, Palestine, Qatar, Reunion, Rwanda, Saint Helena, Sao Tome and Principe, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Tajikistan, Tanzania, Togo, Tunisia, Turkey, Turkmenistan, Uganda, United Arab Emirates, Uzbekistan, Western Sahara, Yemen, Zambia, Zimbabwe
